1. why is target audience important to Bauer?
Having a target audience is important to Bauer as it ensures that they are targeting the correct people with their content, meaning that they are supporting the people who are passionate about that information. Furthermore, it ensures that they give it out in the correct environments so that the correct people are able to get a copy of the magazine. Also, it means that they can tailor their content towards their audience, ensuring that the magazines are successful as the audience have an interest with what is provided.
2. what is a media literate audience?
A media literate audience is an audience who are knowledgeable about media terms and effects, and they are aware of how certain media textual elements impact the meaning created. Also, they are able to analyse media messages effectively as they understand what the producers are trying to create through elements such as text or image choice; they are actively reading the product.
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